Marie-France is a fine example to follow: in the early 1970s, she and her husband created Bonpoint, a children's clothing brand that they ran for… 32 years! In 2007, they sold the brand and decided to develop a new concept at the dawn of their 60th birthday. Everyone tells them they're crazy and better enjoy their retirement, but they still feel full of ideas and energy. They launch the Merci concept store which will become a huge success in France and abroad. Merci is a philanthropic company: all profits are donated to an endowment fund created especially for the operation, which finances solidarity projects in Madagascar.
When her husband died, Marie-France sold Merci in 2013 and decided to create an interior decoration brand called Démodé. At 74, she is off again on a new entrepreneurial adventure , coupled with projects to decorate shops and restaurants. I interviewed Marie-France to understand where Mobile Phone Number her desire for entrepreneurship came from and the essential ingredients to have to nurture this ability to adapt. For her , financial success is not a goal in itself . Selling your business is pleasant but it can be a trap for those who do not already anticipate the next blow. The key is to stay aligned with her values and her ambitions, and to surround herself with younger talents who will constantly challenge her and make her learn.
The risk is seeing the sale of your business as an end in itself. It's a crucial moment when you shouldn't rest on your achievements but on the contrary bounce back and get back in the saddle with an exciting project! Marie-France Cohen's words made me think of episode 1 of the LiveMentor Method podcast on alignment . If you haven't listened to it yet, I highly recommend it! OUR ADVICES : In case of fatigue or the impression of stagnating, a possible alternative to selling is the spider's strategy aimed at diversifying your activity by launching new projects related to your business. For example by creating a podcast that has its own business model, a blog, a newsletter, e-books, or other parallel branches that strengthen and fuel your passion.