Last week, WeChat ushered in a large-scale change, the appearance of the official account has undergone fundamental changes, and the voice that WeChat is becoming more and more difficult to do broke out again. The bad news is: the WeChat platform is exhausted, and the traffic bonus is over. It won’t be long before Douyin completely replaces WeChat. The good news is: everyone is not well.
Many new media editors who have just entered the industry, in the face of unfinished KPIs, rack their brains every day to think Phone Number List about how to create 100,000+ content. But there are always some people in such a difficult environment, doing some activities, or writing a few articles that you seem to be very ordinary can refresh the screen. I have also attended a lot of writing classes, and have mastered the ideas and methods of copywriting, and I also know how to write attractive headlines, but why can’t I always write explosive texts.
Is it the wrong person or the wrong way? Today, the author will discuss with you from my own experience: how to judge whether new media is easy to do according to the company's products. Suppose there are two companies: Company A is the product is K12 online English training. Company B's product is a blockchain. Please see the picture below: The author will analyze them one by one from the four dimensions of users, scenarios, hot spots, and carriers.