And establish a minimum from which the lead is considered interesting, it is considered "qualified" from the marketing point of view. And on the other hand add the score for behavior, and establish the minimum value that we consider that the lead has shown interest or is "hot". Option 2: Assign qualification based on conditions Of the two blocks of criteria, note that one indicates how good a lead is simply for being who they are, for having the position they have, for working in the company they work for, etc.
And the other group of criteria indicates how well this lead behaves on our website, according to what is of value to us. In this sense, imagine that you have a very good lead, with very good attributes (position, company size, etc.). Couldn't we classify this lead into 5 levels depending on C Level Executive List how good it is? That is: Type A Lead –> very good, meets all the requirements we want. Type B lead –> well, it meets many of the conditions but not 100% in some of them. For example, imagine a lead that meets everything except company size.
Imagine that we want companies with more than 500 workers and the lead in question works in a company that has 300 workers. Type C lead –> regular Type D lead –> low quality Type E Lead –> qualifies by the hair, but of very low quality. Type F lead –> discarded due to poor quality (not meeting any condition) With this method, the relevant programming could be created to evaluate conditions and, depending on the result, label the lead with a letter “A”, “B”, “C”, or whatever.
