The reddit social network is attracting the attention of advertisers. Brands like absolut, from pernod ricard, include the social network in their marketing strategies. Reddit 's advertising business is beginning to pique the interest of some advertisers in need of finding alternatives to the already congested traditional social networks . One such brand is pernod ricard's absolut , which is including on- site ads in its digital marketing campaign that keep drawing attention to more and more audiences. Reddit launched the autoplay video ad format for both web and mobile in 2018.
Although it was late to the trend started by other more conventional networks, the growth of its user base makes it a tempting platform. According to information published by digiday , absolut bought its first ad slots on reddit in october 2018 and until december it was analyzing the Professional Person Email List performance in a trial and error phase. How to negotiate a pay raise bigstock. Absolut vodka. Investigation time absolut's video ads automatically played on subreddits dedicated to specific topics, targeting key audiences on topics related to areas like "Funny" and "Lgbtq.
Simon de beauregard , director of engagement for pernod ricard in the united states, told digiday , “we wanted to test the platform and specifically assess community engagement with our creative, we tested different ads of different lengths.” according to the results obtained, video view rates performed better in 30-second native ads. On the other hand, the click rates were low. The brand also considers that the completion rates of the videos were high, especially for those between 8 and 10 seconds long. “it showed that more people were willing to watch the content to the end,” de beauregard said. Likewise, 70 percent of views for shorter video ads occurred on mobile. Furthermore, according to the information provided by the brand, the combination of longer and shorter ads on reddit helped position absolut among users who had never bought that brand of vodka.
