the targeting and offer systems change radically . You pay for Impressions , becomes an even more critical factor in achieving your goals. The targeting options are very detailed, and in some cases it is even possible to integrate a "native" landing without having to redirect users to your site. Here, however, an important feature is often underestimated: Facebook and Instagram do have a varied audience, but the intent of users on these platforms is not to purchase, but to enjoy.
This becomes particularly relevant when the product/service we offer is aimed at a very specialized category of users. To give Country Email List an example: a youth clothing brand will easily meet its target on Instagram, a supplier of semi-finished products for industry will not. The same goes for other platforms populated mainly by very young people looking for entertainment like
Ads Unlike Facebook and Instagram, is the meeting place for professionals and companies, and therefore the best choice for B2B-oriented campaigns . The ability to target primarily by industry and job role is a gold mine for those targeting the business audience. Here too the offer is ad Impression, which implies the need for a surgical selection of one's audience and highly persuasive contents to obtain a satisfactory return on investment. Retargeting It is estimated, speaking of e-commerce, that about 2-3% of those who land on a landing site convert on their first visit .